Explore Goo Goo Clusters and Create Your Custom Treat in Nashville

If you’re a fan of classic Southern sweets, then you’ve likely heard of Goo Goo Clusters—Nashville’s own iconic confection. Invented in 1912 in Nashville, Goo Goo Clusters are known for their irresistible combination of marshmallow nougat, caramel, peanuts, and milk chocolate. While you can find these sweet treats across the country, there’s no better way to experience Goo Goo than by visiting their factory store in Downtown Nashville. Whether you’re a visitor or a local, the Goo Goo Chocolate Co. offers a unique hands-on experience that takes your love for these classic clusters to a whole new level.

The Goo Goo Store Experience

Located at 116 3rd Avenue South of Broadway, in the heart of Nashville’s entertainment district, the Goo Goo store isn’t just a place to pick up a box of your favorite candy. It’s a destination. As soon as you walk through the doors, you’re greeted by the delightful scent of freshly made chocolate, which sets the tone for what’s sure to be a mouth-watering adventure.

The store is more than a retail shop; it’s a fully immersive experience. Along with a wide range of Goo Goo Clusters and premium chocolates, you’ll find merchandise, including T-shirts, hats, and kitchenware, perfect for taking a piece of Nashville’s sweet history home.

The “Design Your Own” Goo Goo Experience

One of the most exciting attractions is the chance to design your own custom Goo Goo Cluster. If you’ve ever wondered what it’s like to be a chocolatier, here’s your opportunity. The “Design Your Own” Experience allows you to step into the role, mixing and matching a variety of delicious ingredients to create your one-of-a-kind Goo Goo Cluster.

During this interactive session, you’ll start by choosing a base, then select your favorite fillings like marshmallows, caramel, peanut butter, and more. Top it all off with a rich chocolate coating, and in no time, you’ll have a personalized Goo Goo Cluster that’s as unique as your tastebuds. Whether you lean toward classic flavors or prefer a bold new combo, the possibilities are endless.

Behind-the-Scenes Tours and Classes

The Goo Goo Chocolate Co. also offers behind-the-scenes factory tours and chocolate-making classes, perfect for those who want to dive deeper into the history and craft behind these iconic treats. Learn about the storied past of the Goo Goo Cluster, from its humble beginnings over a century ago to its status as a beloved Nashville staple. You can even take part in a chocolate-making class to learn professional techniques for tempering chocolate and creating gourmet confections.

These events are ideal for families, couples, or solo travelers looking for something fun and memorable to do in downtown Nashville. They also make great team-building or corporate activities, with customizable experiences for private groups.

Don’t Miss the Sweet Souvenirs

After creating your custom cluster or taking a class, make sure to browse the store’s wide selection of ready-made Goo Goo Clusters and limited-edition flavors. You’ll also find various artisan chocolate bars and locally sourced goodies. Whether you’re picking up a sweet souvenir for yourself or grabbing gifts for friends and family, the Goo Goo Chocolate Co. has something for every sweet tooth.

Wrap-Up

Visiting the Goo Goo Chocolate Co. factory store is a must-do when in Nashville. With its engaging, hands-on experiences, rich history, and of course, delicious treats, it offers something fun for everyone. From designing your custom Goo Goo Cluster to learning the secrets of professional chocolatiers, the Goo Goo store is a place where history and creativity collide—one bite at a time. So, next time you’re in Nashville, swing by the Goo Goo store and take home a sweet piece of Music City’s heritage.